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( i Stock) â— Whole-grain vs. gluten-free bread: Gluten-free foods were developed for people with celiac disease or gluten sensitivity. However "gluten-free" has changed into a marketing buzzword that individuals mistakenly correspond with "healthy." According to a study of more than 1,500 U.S. grownups, 38 percent eat gluten-free foods because they think they're much better for their overall health.

A dense, whole-grain grew bread made from fiber-rich, wholesome active ingredients is a much healthier option than a gluten-free bread made from fiber-free cornstarch, tapioca and rice flour. Gluten-free does not imply healthier. Vegetable burgers can be so highly processed that their health benefits fade away. (i Stock) â— Hamburgers vs. veggie burgers: Plant-based diet plans are healthy, so it's a safe assumption that a veggie hamburger is a healthier option than a hamburger, right? Not constantly.

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Veggie burgers frequently have 20 or more components, consisting of nonnutritive cornstarch and thickeners such as methyl cellulose. And although beef hamburgers are naturally high in protein, most veggie burgers contain wheat gluten, a cheap protein replacement (and one that's considered a possible factor to the increase in celiac disease diagnoses in the previous years).

Read component lists to compare brands, and do not make your choice based upon marketing words such as "vegan" and "natural." To get the ingredients of path mix bars to remain together, makers require to include something sticky and sweet. (i Stock) â— Loose trail mix vs. trail mix bars: Good ol' raisins and peanuts are ideal for a hike, and manufacturers have actually tried to make this olden snack much more convenient by turning it into a bar.

Get in sugar. Whether it's honey, maple syrup or agave, adding 2 or three teaspoons of sugar to your once-natural path mix is never an excellent concept. The bars may come in packages emblazoned with words such as "natural," "genuine food" and "nothing artificial," however that informs you absolutely nothing about the sugar material.

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Smartfood white cheddar popcorn has more than twice the calories of oil-popped popcorn and 525 mg of sodium. (Deborah Lindsey for The Washington Post) â— Popcorn vs. "Smartfood": Any food that has the word "clever" in it should call alarm bells. If marketers have to convince you that it's a clever choice, you should read the plan thoroughly to be sure.

A three-cup serving of oil-popped popcorn has 126 calories, no salt and just two components. 3 cups of Smartfood (white cheddar) popcorn has more ingredients, 290 calories and 525 mg of sodium. If you genuinely desire to be smart, buy kernels and pop your own at home. Baked potato chips typically have more salt and starchy carbs than the fried kind.

baked potato chips: Marketing has actually led us to think that baked treats are healthier than deep-fried ones. A bag of baked chips boasts "65 percent less fat." So what? That claim was powerful in the '90s, when we were taught that fat is bad. We now know that's not true, yet the claim persists.

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Plus, the baked version is greater in starchy carbs, which studies show are even worse for you than a bit of grease. Although it's not an organic food, when you're yearning chips, choose a small portion of the genuine offer. Registered dietitian Cara Rosenbloom is president of Words to Eat By, a nutrition interactions business concentrating on writing, nutrition education and dish development.

EWG Overall Rating Breakdown The item rating is based on weighted ratings for nutrition, active ingredient and processing concerns. Usually, nutrition counts most, component issues next and degree of processing least. The weighted scores are included together to figure out the final rating. Check out more about ratings here. click for details click for details click for details Read our complete methodology Thinks about calories, hydrogenated fat, trans fat, sugar, salt, protein, fiber and fruit, vegetable and nut material to separate between healthful and less healthy foods.

Fruit, vegetable, bean or nut content Unfavorable aspects Sugar/low-calorie sweetener material Considers food additives, pesticides, hormones, antibiotics and pollutants like mercury and BPA, which can affect human health and the environment. For more information on component issues, checked out methodology . Estimates how much the food has actually been processed. Considers many aspects, chief among them, modification of private active ingredients from entire foods and number of artificial components.

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POPCORN, VEGGIE OIL (CORN, CANOLA, AND/OR SUNFLOWER OIL), CHEDDAR CHEESE (MILK, CHEESE CULTURES, SALT, ENZYMES), WHEY, BUTTERMILK, AND SALT. Products remain in the database for two years after their label info is tape-recorded in shops. An item with label info last tape-recorded more than a year earlier is marked with an * recognizing it as an older product.

EWG marks an item it understands has been terminated with a banner identifying it as such. Please note that EWG acquires the shown images of products from 3rd parties which the product's manufacturer or packager may change the product's product packaging at any moment. For that reason, EWG assumes no obligation for the accuracy of images presented.

Portrait of an extremely hot product Most individuals see item as the one element of a company over which they have absolute control-- unlike capital, state, or workers. However the majority of products I have actually seen develop a life of their own, beyond anybody's power to manage. Just take a look at this innocent little treat called Smartfood, which has actually managed to reroute the lives of everybody drawn into its orbit.

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* * * Let us strip away the mystery right here and get down to what we're actually discussing. We're talking about cheese popcorn. In a bag. Good popcorn, to be sure. Premium-quality, white Kentucky-kernel popcorn, seasoned with aged cheddar cheese. Wholesome, natural, no synthetic preservatives or coloring. Smart product packaging-- ever see a snack food in basic black prior to?-- total with cute little messages from the maker.

However, nevertheless, cheese popcorn. And let us further contemplate how this particular cheese popcorn happened. It did not come out of the R&D department of Borden or Frito-Lay. Years of pricey customer testing did not produce this popcorn, which, if truth be known, was originally planned as simple bag filler for a new concept in snack-food product packaging.

Withey, 21, improved the recipe after tricking around with dozens of different mixes of active ingredients. She then fed the outcomes to her 29-year-old partner, Andrew Martin, and their 26-year-old friend and service partner, Ken Meyers. Martin and Meyers believed it tasted swell. They also thought it would make a really wise concept for a natural junk food-- so smart they chose to name it Smartfood.

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Before long, investors would hurry in to finance it, rivals would scramble to imitate it, suppliers would change their product mix to carry it, and even the giants in this $8-billion market, the ones investing millions each year to develop and market brand-new treat foods, would be required to sit up and state: Who are these guys?But all that was down a long and winding roadway

. cheese popcorn. Even the black bag came later. Tom Protheroe is sitting in his confined workplace at Hartford Treat Distributors Inc., a Connecticut-based snack-food distributorship he took over in 1975. Strewn about him are the bags and sacks and cellophane-wrapped morsels of a junk-food supplier's income. Protheroe, 52, is explaining, insofar as explanations matter, how he, a grown male with kids, might gain (and later shed) 37 pounds of excess body weight by taking in two four-ounce bags of cheese popcorn a day for-- gulp-- 18 months.

This things is completely addicting. It flies out of my warehouse. I have actually probably carried a hundred or two snack-food lines over the years, and believe me, of all those, Smartfood stands alone. It has basically and absolutely altered our service.' Changes in his own waistline regardless of, Protheroe's perspective on the Smartfood phenomenon is keener than many.

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Among them was Andrew Martin, a dark-haired, bearded guy with pixie eyes, a beguiling smile, and a degree in economics. Martin's professional credentials included driving a New york city City taxi for 4 years and working for a research study group investigating U.S. defense-technology transfer to the Soviet Union. The other was Ken Meyers.

" I truly didn't think much of it. They were asking things like, 'If we came up with an unusual snack product, what would we do next?' A couple of weeks later on they showed up once again, just this time they brought a bag of cheese popcorn.' Protheroe was courteous. He explained that he currently brought a line of cheese popcorn-- the orange-yellowish variety that had been around for years-- and that there was no such classification as "superior cheese popcorn.

Protheroe lectured them on running costs, revenue margins, and how to establish a store-door shipment system. Checking out through their service plan, he notified them to possible problems with quality control and providers. When he 'd finished, they revealed him a mock-up of the very first Smartfood bag. It included a coal-black background with a brilliant green cornstalk and neon-yellow kernels spilling out of the top-- a piece of true pop art.

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" Unlike naughty junk-food business who do indicate and nasty things to their popcorn," they wrote, "we treat our kernels with the love and respect that real food deserves.') Protheroe didn't know rather what to make from the packaging, either. "It looked weird," he states. "I indicate, a black bag? People in my business believed we were crazy, that we 'd never have the ability to sell a four-ounce bag of popcorn for $1.39 no matter how excellent it tasted.

" Building a business around Smartfood didn't excite me at all," he says. "What Ken and I were concentrated on was coming up with a lorry to release Tug-N-Tie. See, for all the money companies like Frito-Lay had actually spent attempting, nobody in the snack-food market had ever come up with a reclosable bag that was, one, inexpensive to produce, and two, quickly adaptable to existing technology.

So it seemed rational that the market soylent diet for Tug-N-Tie would be massive-- perhaps $30 million a year in royalties.' Martin and Meyers had actually met in the Boston area, where Martin ran Tug-N-Tie Inc. and Meyers was deserting plans to open his own public-relations company. After employing Meyers as a design engineer, Martin labored for two years improving, and patenting, Tug-N-Tie.

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As for business, "it was expected to be kept easy," Martin preserves. "Part of the company would act as a licensing entity, and the other would deal with patent-related concerns. But we never ever prepared to enter production." The irony," he continues, "is that, for the first few months, Ken was in fact opposed to releasing Smartfoods.

Regrettably, we had a hard time generating much income. Huge companies like Frito-Lay seemed to experience the 'not invented here' syndrome. So when we began making Smartfood, it had absolutely nothing to do with building a snack-food business, and everything to do with showing the industry, 'Look, this bag can work.' 'Another irony: Smartfood never ever did get marketed in a Tug-N-Tie bag.

As Tom Protheroe had discovered, and thousands of consumers would soon confirm, few individuals opened a bag of Smartfood without devouring the contents in one sitting. Starting in October 1984, Smartfoods Inc. launched a financing campaign that raised $44,000 from a few of the same individuals who had actually backed Tug-N-Tie. The business then rented area in a peanut-processing plant and started production in May 1985.

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Actual sales totals came up, oh, about $965,000 short." On the retail and customer level," recalls Meyers, "the feedback we were getting was exceptionally great. People actually liked Smartfood. Unfortunately, other aspects came into play. I indicate, you can't stroll into a supermarket and anticipate a purchaser to state, 'White cheddar popcorn? Terrific concept-- I'll take 50 cases.' It's a long, laborious process.

' Now inform me how you're going to service all my stores?' Or, 'Gee, this cheese popcorn of yours is terrific. Come see me in a couple of weeks, after I take it to my product-review board.' Perhaps the item gets approved-- or perhaps it does not. Under the very best of scenarios, none of this is easy.